Zhejiang Haishen New Materials Limited's overseas team presented GinShiCel® cellulose ether at the 2023 Middle East Coatings Show.

On June 19-21, 2023, the Middle East Coatings Exhibition (MECS 2023) was held in Cairo, Egypt. After four years of epidemic, the Middle East Coatings Exhibition opened its doors again, and Haishen joined hands with the US branch to make a wonderful presentation at this exhibition, and the paint industry leaders from all over the world met face to face to discuss cooperation, innovation and sustainable solutions.

Nowadays, the market demand and standards for the coating industry have been improving, and Haishen has been constantly pursuing higher quality and higher performance product development and technological innovation. At this exhibition, with the theme of sustainability, Haishen deeply discussed with customers the company's efforts in environmental protection and the application prospects of various new technologies in the industry.

During the exhibition, with years of technical accumulation, innovative products, cutting-edge concepts and professional technical explanations in the field of cellulose ether, Haishen attracted many people in the industry to stop to consult and was widely recognized by everyone. 

In the future, Haishen will provide customers with more satisfactory products and solutions, help the development of the industry at the same time, better protect the future.