
GinShiCel® Daily chemical cellulose ether
With the development of society, people's requirements for personal and home care products are more and more personalized, and they put forward higher requirements for personal experience and safety; At the same time, in recent years, the economic situation is not good, the consumption dimension is reduced, and the sensitivity of consumers to product prices is increased. Under such circumstances, many daily chemical enterprises are facing difficulties. In the formulation of various care and cleaning products, thickeners are the core basis, which is crucial to the appearance, rheological properties, stability and skin feel of the products. As a thickener with superior performance, safety, green and cost-effective, cellulose ether is favored by many daily chemical enterprises and users.
In order to help customers cope with the current difficulties, Haishen has carefully developed daily chemical grade cellulose ether products on the basis of product stability and the balance of cost performance. It has thickening, dispersing, moisturizing, lubricating and other functions, and has strong compatibility with other surfactants and fungicides, which will make the product more effective, simpler and easier to use, and bring more convenience to users.
医疗学术座谈会
GinShiCel Always Provides Consumers With Better Performance and More Effective Solutions

◆ Efficient thickening: significantly improve the viscosity of the product, reduce costs, improve the economy of the formula;
◆ Good stability: good cold and hot storage stability, prevent washing products appear stratified or low temperature jelly;
◆ High light transmission: excellent acid and alkali resistance and salt resistance, with excellent light transmission;
◆ High compatibility: good compatibility with all kinds of surfactants, maintain system stability, low irritation, high mildness;
◆ Wide use of PH: in the range of PH 3-11 can ensure its stability;
◆ Good emulsification and foam stability: has good surface activity, provides a good emulsification effect, while keeping the solution bubble stable and not broken, giving the solution a good use effect and skin feeling;
| Product Recommendation | Product Advantage |
| MH512C-S-D | Cost-effective, good thickening effect. |
| MH592A-S-D | In non-ionic surface activity,it has excellent thickening and high transparency. |
| MH608-S-D | High efficiency thickening,improve the formula economy. |


High Transparency
◆ Efficient thickening: obvious thickening effect, good acid and alkali resistance, high salt resistance;
◆ Excellent high transmittance: silky and transparent solution;
◆ Excellent moisture retention performance: increase the moisturizing performance of the product, effectively prevent water evaporation;
◆ Wide use of PH: at high and low PH does not affect the transparency and thickening effect of the system;
◆ Good compatibility: non-ionic polymer, widely compatible with various surfactant components;
◆ Excellent rheological properties: good flow adjustability;
◆ Excellent solubility: it can be dissolved in cold water and hot water;
| Product Recommendation | Product Advantage |
| HE96-S-D | Soluble in hot and cold water, foam stabilizer, high transparency. |
| HE256-S-D |


Appearance/Packaging
Zhejiang Haishen New Materials Limited was founded in 1990, located in Lihai Town industrial zone, Binhai New City, Shaoxing City, Zhejiang Province, is one of the companies specializing in the production and development of cellulose ether in China, cellulose ether industry standard participating units. The company was rated as "high-tech Enterprise", "Provincial Research and Development center", and passed the quality, environmental protection, occupational health and related export certification. With the registered trademark of "Jinshi" brand, the company mainly produces and sells hydroxypropyl methyl cellulose (HPMC), hydroxyethyl cellulose (HEC), polyvinyl alcohol (PVA), redispersible latex powder (RDP), starch ether (HPS) and so on. Products are widely used in: building materials, coatings, oil drilling, PVC polymerization, daily chemicals, ceramics and other fields. Through more than 30 years of unremitting efforts and innovation, the market share continues to increase, and the product quality and all-round service system are highly appraised by users. At present, the products have been sold all over the country and more than 80 countries and regions.

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